Times, available technologies and purchasing habits are changing and so do the paradigms that define business models, which now see a real competitive advantage in the sharing economy logic.
Once activities used to have a linear trend: producers would produce, distributors would distribute and customers would purchase, thus becoming owners of goods for life; in the current context, the consumption model has been subverted by the Millennials and the Generation Z.
It is worth saying a few words on their profile: constantly connected, they are ‘online’ for 3.5 hours a day, comparing prices, evaluating the best offers and buying preferably online. They are the first digital generation (2.5 billion in the world, including 11 million in Italy). Prepared, curious, determined, they distrust traditional advertising.
These elements say a lot about how sensitive and attentive to the supply chain process they are, requiring it to be traceable, authentic, functional, immediate and sustainable.
The sharing economy originates, in fact, from the convergence between the new social trends and the up-to-date technologies such as mobile, Internet of Things, online marketplace, digital payment, API communication, location service.
The concept of sharing supported by innovative technological tools can also be easily applied to the logistics sector. The new paradigm, started with goods such as automobiles, now extends to the outlook of streamlining the supply chain through shared storage areas, flexible allocation of warehousing space, and more functional transport and delivery processes.
Needless to say, a new collaborative logistics approach, based on the sharing economy can effectively optimize the return on investments. It is also a real opportunity to redefine the future of logistics, taking into account the needs of the new generation.
An increasingly streamlined and easy-to-use supply chain system is going to grant better performances, aiming at satisfying those users, who prefer engaging experiences, capable of giving a common sense of belonging.